Freelance fashion designer based in queenstown, NZ, specialising in sportswear design and concept creation.
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With over 10 years experience in the fashion industry, I have successfully collaborated with professional teams and leading sportswear brands to bring their visions to life through innovative and purposeful design concepts.
WORK UNDERTAKEN AS PART OF THE PALADIN SPORTS DESIGN TEAM
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My skills encompass a deep understanding of graphic apparel design, colour research, and the ability to translate brand narratives into dynamic sportswear designs. I excel in creating cohesive and impactful collections that carry your teams' identity consistently across match kits, training wear, and merchandise - resonating with both athletes and fans alike.
WORK UNDERTAKEN AS PART OF THE ADIDAS FOOTBALL / SMSU DESIGN TEAM
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In depth research into your club/brand’s history - mood boards and presentationsTranslation of heritage and identity into apparel collections/graphic assetsCustom graphics, prints and pattern designColour palette research and refinementDevelopment of bespoke logos and taglines for trims and product embellishmentsCohesive designs across multiple product categoriesOn pitch, training wear and merchandise range plansPrint ready artwork and placement files